About


Everyone with a breath in their lungs has an “it” factor. Step one in understanding the scope of lifestyle design is understanding that fact. The second, more difficult step, is understanding what that factor is. What is the first thing that other people notice about you? During which part of your day do you feel like you are being the most productive? More importantly, how do you spend your time? And, how do you want to be spending your time? When you understand the answer to that question, you can begin to experiment with ways to build your life around that element of yourself that makes you most happy. This process has been labeled “lifestyle design”, and its maestros are eager to share how they came to live as a proud member of the “New Rich”.

When Tim Ferriss coined the acronym W4W (work for work’s sake), I’d never heard a truer saying. As I sat on my morning commute to my agency job in center city Philadelphia, I started wondering what I was doing with my life. I was 24 years old and in the prime of my existence, but I found myself on a long and boring path of 40+ workweeks where I would invest most of my time into projects that I didn’t care about for people I would never meet. I think that as a collective whole, society has begun to tap into the idea that maybe the lifestyle that we have accepted as “the norm” isn’t necessarily the best for our well-being. As human beings and citizens of the world, we are not bound to live within the confines of a conventional society. I have begun to realize that there are a handful of people who have already begun experimenting in lifestyle design, and many who have found great success for themselves through constant introspective exercises as a means of finding their feet. Recognizing the “it factor” of ourselves can lead to a clearer outlook on life, and potentially even new business ventures that we thought we would never be capable of. This is a global movement, whose followers refer to themselves as the NR (New Rich). They are those of us who have figured out how to utilize that small “it-factor” that we all have inside of us and build a lifestyle around it. The reverse, however, is what we default to… building a lifestyle catered to a corporation or an existing business that we feel the need to be a part of. That, in turn, can lead to a lifetime of conforming to the expectations of others, ultimately diverting the paths of our own dreams down a broken road. My Dreamliner was created to serve as a forum of discussion for those of us who seek more value in their lives.

This site will provide a collection of inspirational stories and methods of everyday time management that will ultimately lead to a more fulfilling life. When you are doing what you want, your time is valuable. When you’re doing something you don’t like but feel like you have to do, your time is wasted.

In addition, this blog is my personal venture into lifestyle design. I want to share my experiments with you, and I want you to share your experiments with me. The result at the end of the day will be enough incentive for viewers of this blog to begin experimenting with their time and to start doing the things they like to do. My goal is to remind society that everyone is given 24-hours. What you do with it is up to you.